Winning with Words in Retail: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes Lions Festival and the Association of National Advertisers.
When McKinsey surveyed over 200 chief marketing officers (CMOs) and senior marketing executives as part of an ongoing series of studies it found that marketers categorized as ‘integrators' – those marketing leaders who have united data and creativity – grew their revenues twice the average rate of SandP 500 companies, which translates into at least 10 percent annually versus 5 percent.1 This stands to reason: If every other marketing team is relying on gut feeling, intuition and brand ‘feel', the company that best uses data-driven insights to inform and drive measurable, quantifiable and mathematically proven creative improvements will win.
Read More
By submitting this form you agree to Persado contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Persado web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Environment, ERP, Financial Services, Revenue
More resources from Persado
How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
Winning with Words in Retail: How CMOs can us...
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the C...
Forget Cookies: Drive powerful personalizatio...
Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new f...