Latest resources from Persado
CMO's Guide to AI for Customer-Centric Market...
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer's needs and wants and improve th...
Forget Cookies: Drive powerful personalizatio...
Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new f...
Winning with Words in Retail: How CMOs can us...
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the C...